Values-Aligned Investing: Forging Our Unique Path

As I previously shared, a lack of standardization exists within the Values-Aligned Investing space. So, we charged our own path and created a proprietary investment framework. The first strategic decision we encountered was whether to take a “lens” or “sleeve” approach when implementing this new investment strategy. A lens approach applies the investment strategy to the entire portfolio; whereas, a sleeve approach carves out a piece of the portfolio and applies the investment strategy solely to that piece, while leaving the balance of the portfolio unaffected. We opted for the sleeve method in order to test this new approach on a piece of the pie to ensure it is a strategic fit for the foundation. This approach is not set in stone and will surely evolve over time alongside the ever-changing investment industry.

Next, we devised a proprietary investment framework. We started by selecting the term “Values-Aligned Investments” (“VAI”) as the overarching header for the newly designated investment sleeve. We chose this terminology because it encompasses any investment that aligns with the values of the foundation. This phrasing is sufficiently descriptive while also affording us the flexibility to incorporate a range of investing styles, which we describe as investment subcategories under the VAI header. All VAI subcategories have one primary feature in common in that that they seek both a financial return and non-financial return. A financial return is a return on investment in the conventional sense. For example, a company’s stock price increases from $10 to $12, thus generating a financial return of 20%. A non-financial return is not as easily measured and can take various forms, including social, environmental, impact, etc. For instance, a company generated 16.7 TWh of renewable energy (wind, hydroelectric and solar), thus avoiding 11.8 million metric tons of CO2 emissions, and ultimately avoiding 0.03% of annual global CO2 emissions (i.e. the environmental return).

More to come on the foundation’s specific VAI subcategories in subsequent blog posts…


Brittany Priester

Brittany Priester

Portfolio Manager

Values-Aligned Investing: How Did We Get Started?

After making the strategic decision to incorporate some form of “impact investments” into the foundation’s portfolio, I began researching the existing landscape. I quickly learned that a lack of standardization exists within this investment strategy resulting in a disconnect and confusion when comparing resources. For now, I will set this issue aside and focus on the initial steps I took when embarking on our journey as well as share some helpful resources with those of you who would like to forge a similar path.

To begin, I studied the websites of experienced impact investors. I found the below foundations to be the most informative in sharing their unique views and experiences.

Then I called the Mary Reynolds Babcock Foundation and Phillips Foundation. I gained deeper insight and answers to specific questions by interacting directly with the experienced and forthcoming leaders at these two organizations. Upon comparing my notes, I noticed one glaring similarity – both organizations highly recommended we join the Mission Investors Exchange (MIE), which provides tools and resources, motivation and association to enhance the impact investing practice of its 200+ members. We joined MIE (www.missioninvestors.org) in 2018, and it has been an important resource. I will post more on my utilization of MIE’s resources and guidance in a future article.

I read all relevant materials that I could get my hands on, including books, white papers, investment policy statements and articles. I also connected in-person, over the phone and through email with anyone who was willing to share their impact investing philosophy and best practices with me. I spent 2018 learning everything I could, and I continue to learn something new every day as my research delves deeper into an evolving investment strategy.


Brittany Priester

Brittany Priester

Portfolio Manager

Values-Aligned Investing: An Introduction

Welcome to the investment-focused section of The Gambrell Foundation’s blog. I am Brittany Priester, and I will be your “tour guide” for investment-related matters pertaining to the foundation. In my role as the foundation’s Investment Advisor, I implement and manage the investment portfolio, which is a collection of cash, bonds, stocks, real estate, private equity, etc. I am responsible for investment policy formation, asset allocation development, manager due diligence and portfolio performance monitoring and reporting, which is fancy speak for saying that I oversee and execute all investment-related aspects of the foundation.

I bring 11 years of investment management experience to the foundation. Prior to joining the Gambrell team, I was a Portfolio Manager for Maybry McShane Family Offices, a local multi-family office, where I managed assets for family foundations, including The Gambrell Foundation. Before joining Maybry McShane, I was a Family Investment Associate with GenSpring Family Offices, a nationwide multi-family office in Charlotte, where I also managed family foundation investment portfolios. I began my career as an International Investment Analyst at Cambridge Associates, LLC, an institutional investment consulting firm in Washington, DC, where my client base exclusively comprised foundation and endowment investment portfolios.

Sally Gambrell is the foundation’s President and the only child of the founder, Sarah Belk Gambrell. In January 2018, Sally introduced the idea of impact investing to me by plopping The Impact Assets Handbook for Investors by Jed Emerson on my desk with the directive to “figure it out.” Sally first learned about the concept of impact investing when she attended Southeastern Council of Foundation’s 2016 annual meeting. Combining my professional experience in traditional portfolio management with Sally’s out-of-the-box thinking and creative vision for the future, we embarked on the journey of restructuring the foundation’s investment portfolio in 2018.


Brittany Priester

Brittany Priester

Investment Advisor